Year 2019

Scientific Journal HE-SS in Ostroleka 1/2019 (32)

Spis treści / Contens


BEATA BĘDZIK
INTEREST WITH THE MATTERS OF THE COMMUNE AS AN INTRODUCTION TO THE ESTABLISHMENT OF CIVIL SOCIETY ZAINTERESOWANIE SPRAWAMI GMINY WSTĘPEM DO BUDOWY SPOŁECZEŃSTWA OBYWATELSKIEGO
SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 6-15
Summary

The aim of paper is to present the level of respondents interest in the commune affairs. The results of the analyzes presented in this paper come from surveys conducted using a questionnaire survey among residents of rural communes in the West Pomeranian Voivodeship. After rejecting incomplete and/or illogical questionnaires, 2409 respondents were qualified for the analysis. The research results indicate the interest in local affairs is low. More than half of respondents (56%) aren’t interested in that. It means that the development of civil society based on interest, cooperation, and involvement will be difficult. This research is part of the assessment of an important factor of social capital, which is interest in local affairs, giving the opportunity to use the results in building civic society and local development strategies.

Keywords: interest, involvement, rural communes, civil socjety
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KAROLINA BEYER
MODEL BIZNESOWY A STRATEGIA PRZEDSIĘBIORSTWA BUSINESS MODEL AND BUSINESS STRATEGY
SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 16-26
Summary

The aim of the article is to present the essence of business model concept as well as discussion about its position in relation to the company's strategy. To this end, a review of the subject literature was conducted, based on which different approaches to the category of the business model were highlighted. The article presents selected definitions of the discussed concept, indicating the lack of unanimity in the definition. In the following part of the article, the analysis of the position and role of the business model to the company's strategy was undertaken. Various approaches have been pointed out, but they assume the view that the business model and enterprise strategy are different concepts but are significantly related to each other. These concepts complement each other and are nowadays complementary tools for planning and strategic management in enterprises.

Keywords: Business model, business strategy
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ADRIAN SADŁOWSKI
WPŁYW PŁATNOŚCI OBSZAROWYCH NA CENY ZIEMI ROLNEJ W POLSCE
THE INFLUENCE OF AREA PAYMENTS ON THE PRICES OF FARMLAND IN POLAND SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 27-35
Summary

The aim of the study was to determine the influence of area payments on the prices of farmland in Poland with a case study of the single area payment. Empirical research was carried out with econometric methods (analysis of the trend function and regression analysis). The research showed that Poland's accession to the European Union and the adoption of the Common Agricultural Policy, which provides relatively strong financial support to the agricultural activity, caused changes in the development tendency of farmland prices. Their trend shifted from being almost horizontal to a rapid growth. The research led to the general conclusion that area payments exhibited a strong tendency to capitalise in the price of farmland, and the capitalisation largely explained the rapid increase in the prices of farmland in Poland after its joining the European Union.\ Keywords: direct payments, agricultural land prices, capitalization of direct payments
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PATRYK ZACHŁOWSKI
INNOWACYJNOŚĆ POLSKIEJ GOSPODARKI NA TLE WYBRANYCH KRAJÓW UNII EUROPEJSKIEJ (2011-2015)
INNOVATION OF POLISH ECONOMY AS COMPARED TO SELECTED COUNTRIES OF THE EUROPEAN UNION (2011-2015) SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 36-48
Summary

The aim of the article is to present the theoretical basis of factors determining the innovativeness of economies and to recall some indicators defining the current level of innovation of the Polish economy in relation to analogous indicators in selected European Union countries.
Keywords: innovation
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EWA RAJCZAKOWSKA, PAWEŁ ANDRZEJCZYK, MARIOLA DROZDA, JAROSŁAW BRODNY
PRAKTYCZNE ASPEKTY OCHRONY DANYCH OSOBOWYCH W POLSKICH RZEDSIĘBIORSTWACH
PRACTICAL ASPECTS OF PERSONAL DATA PROTECTION IN POLISH ENTERPRISES SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 49-72
Summary

In Poland, in May 2018, new legal regulations regarding the protection of personal data were introduced. These new regulations now constitute a significant problem for the functioning of enterprises in Poland, practically in every industry. In many cases they may be a source of problems for their development and may generate various negative effects, for example in the form of penalties for non-compliance with new legal regulations. It can be noticed that for some time the new regulations have aroused a lot of controversy. A significant proportion of entrepreneurs consider these regulations to be too strict, not flexible and not adjusted to the scope of their activities. The new regulations related to the RODO, known also as GDPR (General Data Protection Regulation) are particularly burdensome for small businesses, which in many cases may be a barrier to their further activity. The article discusses the basic issues related to the protection of personal data in relation to the GDPR. The article mainly focuses on discussing the preparation of one-person-enterprises and those employing up to 50 employees to implement new procedures related to the introduction of the GDPR. The authors hope that the presented material will be treated as a voice in the discussion evaluating the current legal system related to the protection of personal data, and in particular how to implement this system in enterprises without exposing these institutions to additional costs and / or possible fines.
Keywords: personal data, protection of personal data, data processing, procedures for the protection of personal data.
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JUSTYNA WÓJTÓW, MICHAŁ KUC
THE PROBLEM OF UNEMPLOYMENT AND WAYS OF COMBATING IT IN WARMIAN-MASURIAN VOIVODESHIP
PROBLEM BEZROBOCIA I SPOSOBY JEGO ZWALCZANIA W WOJ. WARMIŃSKO-MAZURSKIM SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 73-83
Summary

The article presents the issue of unemployment in the province Warmia and Mazury, including the ways of counteracting this problem. The article was based on literature of the subject analysis and a survey conducted among registered unemployed people. The purpose of the article is to characterize the labor market in the province Warmia and Mazury and evaluation of the effectiveness of measures undertaken to prevent unemployment. As a result of the topic analysis, the essence of the unemployment concept was defined as well as its root causes, effects and the major/fundamental ways of counteracting this problem. The results of the conducted research constitute a valuable source of information for units dealing with labour market policy, indicating the possible directions for resources allocation remaining at their disposal.
Keywords: labor market policy, unemployment, the unemployment problem, Warmian-Masurian Voivodeship, forms of counteracting unemployment personal data, protection of personal data, data processing, procedures for the protection of personal data.
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IRENEUSZ ŻUCHOWSKI, PIOTR BÓRAWSKI, KRZYSZTOF CWALINA, KAROLINA KALIŚCIAK
KOSZT WYPRODUKOWANIA JEDNEGO LITRA MLEKA W GOSPODARSTWACH ROLNYCH W POWIECIE OSTROŁĘCKIM
COST PRODUCTION OF ONE LITRE OF MILK IN FARMS IN OSTROŁĘKA POVIAT SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 84-94
Summary

The article presents selected results regarding production costs of milk on farms located in the Ostrołęka poviat. The research was carried out in 150 intentionally selected milk products. The selection of units for research was deliberate. The research shows that the main factor determining the profitability of milk production is the price that farmers receive. The price exceeded the cost of producing one liter of milk, which meant that milk production in the researched farms was profitable. It terms of milk production costs, farmers have limited possibilities of their reduction. The only possibility is to increase the usage of won fodders and the decrease usage of fodders from purchase.
Keywords: costs, milk prices.
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HENRYK WNOROWSKI, ANNA WIERZBICKA
WYTYCZNE OECD W BUDOWANIU ODPOWIEDZIALNEJ POSTAWY PRZEDSIĘBIORSTW WIELONARODOWYCH
OECD GUIDELINES FOR BUILDING RESPONSIBLE FORMATIONS OF MULTINATIONAL ENTERPRISES SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 95-107
Summary

International business has undergone far-reaching structural changes and multinational enterprises are a significant and lasting element of the modern world economy. Strong competition in the market has shown that businesses operating in this area have to cope with a whole range of legal, social and regulatory rules, etc. Many examples of multinational enterprises have shown that respecting high standards of business conduct can increase the pace of growth. This demonstrates the need for discussion of the guidelines addressed to this group of actors, responding to the multitude of problems encountered by international market participants.
Keywords: globalization, multinational enterprises, international corporations
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MICHAŁ KUC, ALEKSANDRA CZEKALSKA
PRYWATNE DOMY OPIEKI JAKO NOWA FORMA AKTYWNOŚCI PODMIOTÓW GOSPODARCZYCH NA PRZYKŁADZIE WOJEWÓDZTWA WARMIŃSKO-MAZURSKIEGO
PRIVATE NURSING HOMES AS A NEW FORM OF THE ACTIVITY FOR BUSINESS ENTITIES SCIENTIFIC JOURNAL HE-SS in Ostroleka 1/2019(32), 108-121
Summary

The purpose of the article is to present the conditions, possibilities of functioning and development/expansion of private nursing homes for the elderly in the Warmian-Masurian Voivodeship. Analysis of the topic directed the attention to the problem of aging population and the directly related growing demand for care services. Moreover, the functioning of private and public nursing homes was compared and the awareness was raised to differences in the provided care service`s.
Keywords: care services sector, private nursing homes, public nursing homes, economic entities, Warmian-Masurian, Voivodeship, aging socjety, elderly people
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